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Paul Clarke

Fine Lines is a weekly newsletter at the intersection of commercial performance and human development - for founders and sales leaders of growth-stage B2B companies who have already tried the obvious fixes and are now asking better questions. Each Tuesday: one idea from real commercial experience and research, examined with enough rigour to be useful and enough honesty to sting slightly. The equation running underneath every edition: Capability × Ability = Performance. Most interventions address the Ability side. Fine Lines addresses the variable nobody is measuring. If you want frameworks and inspiration there are better newsletters. If you want your thinking challenged and, occasionally, your assumptions dismantled then you are in the right place.

Featured Post

I read this article twice

Hi Reader The majority of the start-up founders & business leaders I get to work with are drowning in input I did something this week I rarely do. I read an online article twice. The second time I printed it out to read properly. The story goes something like this. It’s April 1984. Two guys were sleeping in a Volkswagen in a car park in Basel, Switzerland. Every morning they'd wake up, wash themselves in the train station toilets, and walk to their stand at the industry's big annual business...

Hi Reader The majority of the start-up founders & business leaders I get to work with are drowning in input and starving for insight. What do I mean? As I see it, they will tell you they consume enormous amounts of content e.g. four books on the go at once, podcasts on commutes, LinkedIn threads they scroll through waiting for coffee. So they say they read voraciously & that they listen constantly. At the same time though, they can’t understand why their thinking hasn't improved. Something is...

Not good enough to finish....but you say nothing. Hi Reader Last Sunday I sat in the bar of a cool local hotel and watched the staff turn out €15 cocktails like they were doing them for the first time. Aesthetically, the bar is comfortable, appealing & embracing to sit in. The service is prompt & pleasant . The drinks were a disaster. I spoke to the F&B manager later. He's a friend. He told me client feedback had been strong. He was pleased with how the summer had gone. He’s my pal so I had...

After a while of 'the same' you just don't notice it Hi Reader There's a noticeable pattern & trend in founder and business leader behaviour that's so common most just can't see it. I’ve come to see that it’s not just one behaviour but something known as “a register”. For example….. "Would you be open to..." when they mean I want. "I'd love to explore..." when they mean I've decided. "Just checking in..." when they mean this matters. "I hope this makes sense..." at the end of something that...

Hi Reader There's an approach most founders & business leaders reach for when the pipeline goes quiet. More noise. More posts. More visibility. More brand awareness. More content. More voice. I've seen it so many times that I can pattern-recognise it before a founder or leader has finished describing what they're planning to do. And, yes, I've made it myself, more than once. Two weeks ago I wrote in my own reflection journal that it was time for “more people to know me”. I ruminated on that...

Hi Reader Most founders & business leaders I meet believe two things about their own performance. The first is that working harder produces more output. The second is that when the output starts to drop, the answer is to work harder still. Neither belief is examined and both are the operating assumptions underneath most daily and weekly calendars. Both are wrong. Not partially wrong. They’re wrong in a specific way that turns effort into an active force against performance rather than a...

Hi Reader A few weeks ago I told a sports-tech start-up founder something he didn't want to hear about how he was showing up in his sales meetings. It was something specific enough that he couldn't easily deflect it; I'd mulled it over for a fortnight before saying anything. He listened & nodded in the right places. Asked one or two clarifying questions and thanked me for my honesty. All good, I thought. Then he went into his next prospect meeting and did exactly the same thing. I know...

Hi Reader Napoleon walked his camps at night. Not to inspect or plan; he walked to talk to the sentries. One story, possibly apocryphal, has him finding a sentry asleep at his post. A capital offence in any army before or since. Instead of court-martialling the man, Napoleon picked up the musket and stood the watch himself until the relief arrived. Whether that particular night happened as told, the practice around it is documented. He knew the names of veterans from campaigns years earlier....

Hi Reader In 1979, Akio Morita was about to release a portable cassette player with no recording function and headphones-only output. The market research was unanimous: people wanted recording. Buyers wouldn't pay for listening they couldn't share. Sony's own engineering team thought it was a mistake. Morita shipped it anyway. The Walkman sold over 400 million units across its lifespan and created a category that didn't exist before he forced it into the world. A bad idea, according to...

Hi Reader The sports-tech founder sent me his sales pipeline on a Saturday morning. Eight deals at an advanced stage, all green, all moving…and he was buoyant about it. Fair enough, I thought. The sales team had been busy, the activity metrics were up, the forecast looked like the best one he'd put in front of his board in months. He also sent me three sales-call recordings, "for context," he said. He wanted me to hear how well the sales team was handling the buyers (football academies). So I...